We built our service around the jobs a Shopify business actually needs done well. This is the job description of a proper Shopify accountant, not a bolt-on service tacked onto a standard bookkeeping package. Here is what that looks like in practice.
We Reconcile Your Shopify Payments Payouts Down To The Last Penny
Shopify Payments payouts rarely match your gross sales figure. Transaction fees, refunds, and chargebacks are already deducted by the time the money lands in your bank account.
We reconcile your Shopify payouts every single week against your actual Shopify sales data, so your bookkeeping shows what really happened rather than a rounded guess. Getting this wrong is one of the most common mistakes we see among Shopify businesses.
It makes your gross sales look smaller than they are, and your payment processing fees disappear into thin air. That throws your real Shopify profit off for the whole month.
Any Shopify accountant worth paying should be doing this as standard, not once a quarter when the VAT return is due, so your Shopify payouts always tie back to the sales that created them. Good Shopify accounting starts with accurate reconciliation, not a once-a-year clean-up.
We Connect Shopify To Xero Or QuickBooks So Nothing Gets Entered Twice
Manual data entry is slow, and it invites mistakes. We set up a proper connection between your Shopify store and cloud accounting software, usually Xero or QuickBooks, so sales, fees, and payouts flow through automatically instead of being typed in by hand.
This cuts manual data entry down to almost nothing and saves hours of work every month. The difference between an ecommerce accountant and a Shopify specialist often comes down to exactly this level of detail.
It also gives you accounting processes and financial processes that hold up under scrutiny, whether that is from HMRC, a lender, or an investor looking at your financial statements.
We connect a range of ecommerce bookkeeping tools where they add value, from Link My Books through to simple exports for smaller stores, so payouts get broken into clean, accurate accounting records rather than one messy lump sum. A Shopify accountant who is still doing this by hand in a spreadsheet is not saving you money. They are costing you accuracy.
We Handle VAT On Shopify Sales, Including Sales Into The EU
There were around 2.29 million VAT-registered traders in the UK in 2024/25, with 234,000 new VAT registrations that year. Once your taxable turnover crosses the VAT threshold, currently £90,000, you need to register for VAT and start filing returns on a set schedule, whether you feel ready or not.
We handle VAT registration, check that your Shopify tax settings actually match your VAT compliance obligations, and file your returns on time. Shopify changed its own UK tax setup in May 2026, retiring Basic Tax for new UK stores in favour of Shopify Tax or manual tax settings. Because this change came directly from the Shopify platform itself, sellers who do not update their settings can end up charging the wrong amount of VAT without realising it.
The wholesale and retail sector accounts for around a third of the UK's net VAT bill, roughly £57 billion in 2024/25, so HMRC pays close attention to this sector. Getting VAT compliance wrong is one of the most expensive mistakes a growing Shopify business can make, and your VAT obligations do not disappear just because you did not know about them.
If you have not needed to register for VAT yet, we will flag it well before the threshold catches you out, not after. Your Shopify accountant should be checking this every quarter, not just once a year.
We Manage Multiple Currencies And International Sales
If you sell to customers outside the UK, you are dealing with multiple currencies, exchange rate movements, and international customers who can trigger extra tax rules once you pass certain thresholds abroad. EU Shopify sales in particular can create their own VAT registration requirements once volumes build up in individual countries.
Selling outside the UK does not stop at VAT either. Customers in the United States can trigger sales tax obligations in individual states once your sales there cross certain thresholds, and sales tax rules vary from state to state in a way that catches a lot of Shopify sellers out. We help clients understand when US sales tax becomes relevant and when it can safely be left for another day, since not every Shopify accountant is confident advising on sales tax outside the UK.
We keep your financial records accurate across every currency you trade in, so your reports reflect real sales revenue rather than a number distorted by exchange rate swings on the day we happen to run your books.
We Track Inventory, Cost Of Goods Sold, and Product-Level Profit
Inventory management is where a lot of ecommerce businesses lose track of their real numbers. Stock sitting in a warehouse ties up cash, and if your cost of goods sold is not tracked properly, your profit figures are basically guesswork dressed up as accounting.
We handle inventory valuation properly, track inventory against sales as it moves, and can show you profit at the product level rather than one combined number for the whole Shopify store. Getting inventory valuation right also protects your corporation tax position, since overstated stock values can inflate your taxable profit without you realising it. Poor inventory management is one of the quickest ways to lose sight of real profit in a growing Shopify business, and a good Shopify accountant tracks this properly rather than estimating it once a year.
We Show You Real Profit After Advertising Costs, Fees, and Returns
Turnover on its own tells you very little. A product can have strong sales revenue and still lose money once you account for advertising, payment processing fees, shipping, and returns.
We help you work out contribution margin properly, so you know what is genuinely left over from each sale once product cost, fulfilment, advertising, and Shopify Payments fees are stripped out. That includes checking whether promotions, discount codes and free shipping offers are actually profitable once every cost is counted, rather than assuming a busy sales period automatically means a good one. This is where a specialist Shopify accountant earns their fee, because turnover on its own tells you very little about what you actually kept.
We Build Cash Flow Forecasts So You Are Never Caught Short On Stock
Cash flow forecasting matters more in ecommerce than almost any other type of business, because you often pay for stock weeks or months before you sell it. Cash flow is one of the biggest reasons ecommerce businesses run into trouble, even ones that look profitable on paper. Many ecommerce businesses fail not because they are unprofitable, but because they run out of cash at exactly the wrong moment.
We help you manage cash flow with forecasts built from your actual Shopify sales data, not guesswork, so you know when your next stock order needs paying for and whether the business can afford it. Ask any Shopify accountant who has worked with a fast-growing store about cash flow, and they will tell you the same thing. Good cash flow management is often the difference between a Shopify business that scales smoothly and one that stalls at exactly the point it should be growing fastest.
We Bring Multichannel Sales Into One Accurate Set Of Numbers
Plenty of Shopify sellers do not sell through Shopify alone. Research covering 2025 found that 24% of UK adults mainly buy physical goods online, while 29% split their shopping evenly between physical shops and online channels. That mix often shows up as one business selling through a Shopify store, a physical shop, and one or two marketplaces at the same time.
Many ecommerce businesses only realise how disconnected their channels are once they try to work out real profit across all of them. If that sounds like your business, we bring every channel into one set of financial reports, so you get one accurate picture of your business finances instead of three or four systems that do not talk to each other.
